Mark Hawley
Chief Executive Officer

Mark Hawley is CEO of Tactician Media LLC, a target marketing services and technology company he co-founded in 2001. Tactician Media develops and markets internet-based software to support the sales of targeted print advertising at major newspapers in the U.S. Mark is also manages Tactician’s consulting practice which provides a wide range of related services to newspapers, including: target marketing sales strategy; the development of effective TMC programs; methodology for sub-USPS Zip Code distribution zones; competitive intelligence; key account acquisition strategy; formation of newspaper alliances; and, effective direct mail utilization. Mark is regarded by many to be the foremost authority in the industry today on Valassis’ shared mail distribution system (formerly ADVO). Currently, over (63) newspapers representing most Top 20 publishing groups use Tactician Media’s mapping, sales proposal development, and/or order entry software.

Mark’s background includes thirty (30) years of extensive experience in the media industry. Mark has been on the client side as head of companies engaged in the purchasing of media; he has been General Manager of a full service advertising agency; and, he spent six years with ADVO leading a number of strategic corporate initiatives. The most significant of those ADVO initiatives was the development of ADVO’s core microtargeting platform called ATZ’s or ADVO Targeting Zones. This capability has been the underlying driver of ADVO’s growth since fully implemented on a national level in the late 1990’s and one of the main reasons that Valassis sought to acquire ADVO.

Mark received his MBA from Washington University in St. Louis and a PDM from the University of Missouri –Kansas City. He is a frequent speaker at newspaper industry trade meetings, including the Newspaper Target Marketing Coalition (NTMC), International Financial Executives Association, and numerous State Press Associations.

Michael Lombardo
President

Michael Lombardo serves as Tactician Media’s President and Chief Technology Officer. Tactician Media develops and markets internet-based software to support the sales of targeted print advertising at major newspapers in the U.S.

Michael spent nine years in the retail industry as Vice President of Marketing for one of the nation’s largest furniture retailers. While in the furniture industry, Michael pioneered the use of target marketing programs for big ticket retailers and was one of the first to deploy sub-zip solutions in preprint distribution in the 1990’s. In that same decade Michael co-founded Virtual Resources, a web development company headquartered in Chicago. Virtual Resources developed web sites and applications for organizations in a wide variety of industries including the energy and construction sectors. At Dimac Direct, Michael served as Vice President and Chief Marketing Officer overseeing client groups servicing fortune 500 companies such as Microsoft, Honda, Enterprise Rent a Car and many others. There he continued to develop advanced target marketing programs for direct mail on a large scale.

Michael co-founded Tactician Media in 2001. He oversees the company’s technology development group leading the creation and deployment of the Insert Express platform as well as other systems supporting both newspapers and direct mail. He has 19 years experience in developing leading edge technologies and programs supporting marketing programs in a variety of industries. He is a frequent speaker at industry conferences and is considered an expert in the areas of micro zoning and target marketing methodology and infrastructure. He is a graduate of The University of Illinois at Urbana and currently resides in St. Louis near the company’s headquarters.