Tactician Media provides target marketing solutions. Since 2001 the company has provided web-based products concentrating on the planning and placement of print media for newspapers, retailers and direct mailers.

The company works with many of the largest newspaper and newspaper publishing organizations providing clients with technology and data including mapping and transaction programs. Tactician Media’s Insert Express platform is an ASP hosted system used by newspaper sales reps and retailer print planners. The system features support for multiple distribution methods such as Home Delivery, Single Copy, Mail and Niche publications. These distribution methods combine to provide a target marketing plan with the highest return on advertising investment. The market leading Insert Express® system features automated trade area tools as well as an innovative Strategy Map®. The exclusive Strategy Map allows users to review media buys in a geographic environment complete with distribution and budget information. From the Strategy Map interface, Insert Express offers one-click placement of media buys.

Tactician Media currently serves over 60 major newspapers covering over 65 million households and 1 out over every 3 newspaper readers in America.

In addition to technology products, Tactician Media offers a wide range of consulting services including newspaper program development, training and retail customer analysis. The company has been a leading developer of micro zone distribution programs. Using a proprietary set of planning tools, the company has analyzed over 25 million consumer households to form an extensive micro zone platform.

Beyond the newspaper industry, the company offers a number of retail print planning tools and direct mail systems for franchise and insurance industries.

Tactician Media is a privately held company headquartered in Chesterfield, Missouri. For information contact Tactician Media at 636-733-0022.